Cleetus McFarland, the car enthusiast and YouTube sensation, continues to rise in prominence within the automotive community. Known for thrilling car builds and entertaining content, this Nebraska-born entertainer has successfully transformed a personal passion into a lucrative career. This article explores his estimated net worth, income sources, and factors contributing to his financial success.
Who is Cleetus McFarland?
Cleetus, whose real name is Garrett Mitchell, was born on April 5, 1995, in Omaha, Nebraska. Initially, he pursued a career in law but soon realized that his true calling lay in the world of racing and automobiles. Cleetus emerged as a comedic persona in early videos, which allowed his online presence to flourish.
With a YouTube channel launched on January 28, 2009, McFarland began capturing the hearts of automotive fans by showcasing exhilarating drag races, burnout competitions, and imaginative car builds.
As of 2025, his channel garners approximately 4.22 million subscribers and has amassed an impressive 1.76 billion views, firmly establishing him as a notable figure in motorsport media.
Source: https://theshopmag.com/
Estimated Net Worth
As of 2025, Cleetus’ net worth is estimated to be between $1.7 million and $3.7 million. Sources such as OnlineBizBooster and EditorialGe suggest that the figure rests at about $2 million, while others point to a figure near $3.7 million.
This considerable net worth reflects various revenue streams, including YouTube ad revenue, sponsorships, merchandise sales, and profits generated from the Freedom Factory.
Revenue Sources
YouTube Earnings
Cleetus McFarland’s YouTube channel remains one of his primary financial sources. With an estimated $20,800 earnings per month, the channel’s annual income from ad revenue alone could reach approximately $913,800. Engagement through thrilling content helps maintain a steady viewership, driving these profits.
Merchandise Sales
Branded merchandise, such as clothing and automotive accessories, plays a crucial role in his financial success. While precise figures for merchandise sales are not disclosed, the popularity of his brand suggests substantial income generated from these transactions.
Sponsorships and Brand Collaborations
Partnerships with automotive companies and brands provide additional revenue. Through sponsorship deals, Cleetus not only boosts his finances but also enhances his influence within the automotive community. These collaborations often result in joint promotional campaigns, further expanding reach.
The Freedom Factory
One of the most significant investments Cleetus made was purchasing the Freedom Factory in 2019 for $2.2 million. This racetrack has become a central hub for hosting major automotive events, including the celebrated Freedom 500. Ticket sales, sponsorships, and merchandise related to these events generate substantial revenue, fortifying McFarland’s financial position.
Recent Developments and Future Endeavors
Cleetus McFarland has plans to continue expanding his ventures. Recent advancements at the Freedom Factory include track improvements and facility upgrades to enhance the experience for drivers and spectators alike. The focus remains on making the venue a premier destination for automotive events, which could further feed income streams.
Personal Life and Philanthropy
Garrett Mitchell balances a successful career with family life as well. Married to Madison Lutz in December 2021, the couple has two children. Beyond work, McFarland possesses a passion for aviation, holding licenses for both airplanes and helicopters.
Philanthropy also plays a role in his life; he engaged in community service post-Hurricane Helene through “Operation Airdrop,” delivering supplies to areas in need.
Conclusion
Cleetus McFarland’s journey from a passionate car lover to a successful YouTuber and entrepreneur exemplifies how dedication and creativity can lead to personal and financial success.
With an estimated net worth ranging between $1.7 million and $3.7 million, his diverse income sources, alongside growing ventures, signal a bright and promising future ahead.
Whether through thrilling YouTube content or vibrant events at the Freedom Factory, Cleetus continues to capture the hearts of automotive enthusiasts worldwide.
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